AdDevice Tech Studio — All Projects

Master brief for all active ATS brands and projects. Use this as your reference when recording Scribe walkthroughs for the team. Each card = one Scribe session.

4
High Priority
3
In Progress
3
Stable
3
Future / Strategy
9
Total Brands
5
Legal Entities
🔴 High Priority — Active Build
SQ
SQOOT Pure 📹 Scribe
Fortress Gold Inc. · getsqoot.com
Awaiting Review
What:Gold buying platform with Plaid ACH. Consumer + Women ICP (gifting). Forest brand = master. Amber = campaigns.
Status:5 compliance docs done. Awaiting Grigori review. Plaid/FizConnect pending. IER rewrite needed.
Team:Jay (lead), Grigori (tech review), Sarah Hammonds (compliance advisor), Wisdom (AML/KYC)
Tools:Supabase (SQOOT project), Plaid, FizConnect, Metals-API, getsqoot.com
Entity:Fortress Gold Inc. (Wyoming)
Next Actions
→Grigori reviews 5 compliance docs
→Rewrite IER (Investor/Entity Report)
→Rotate Metals-API key
→Pre-launch security audit
SC
SqootCash 📹 Scribe
SQOOT Inc. · sqootcash.com
May 2026 Launch
What:Consumer + business platform for repair services and gold buying. NOT P2P/remittance.
Status:~$25K bootstrap needed. Compliance manager hire required before launch.
Team:Jay (lead), Sam (operator/investor partner), Daniel (B2B Repair)
Tools:sqootcash.com (deployed), Stripe, Supabase
Entity:SQOOT Inc. (under Fortress Gold Inc.)
Next Actions
→Hire compliance manager
→Confirm $25K bootstrap funding
→Launch — May 2026 target
VB
Varpet B2B 📹 Scribe
Varpet Inc. · New build on varpet.com
Strategy Locked — Not Started
What:B2B dispatch layer on top of existing Varpet platform. Franchise networks (RESIbrands, Spartan, Neighborly) pay $1,500/mo platform fee.
Status:Stack locked. Supabase schema → Lovable master prompt → Cloudflare deploy. Solo Jay, no Grigori.
Team:Jay only (build). Meher (Yerevan ops). Hovannes (web), Trek (mobile) for existing platform.
Stack:Lovable Pro + Supabase Pro + Stripe Connect + Twilio + Cloudflare Pages
Pilot:CaliforniaFix · Auto Body Repair · 1 ZIP · 90 days
Next Actions
→Write Supabase schema SQL
→Write Lovable master prompt
→Deploy to Cloudflare Pages
→Build → demo ready → THEN outreach
CF
CaliforniaFix 📹 Scribe
Fortress Corp · californiafix.us
Ads Live — Monitoring
What:Auto repair credits — location-based B2C. Varpet B2B Vertical 1.
Status:Google Ads live (Sonja). $1,950 committed. New website live since April 10. Video on hold until real shop footage + ~100 retargeting leads.
Team:Jay, Sonja (CMO Advisor — Google Ads + marketing)
Key date:Grigori LA visit May 19–23 — targeting CF Google Ads go-live + Basecamp onboarding
Entity:AdDevice / Fortress Corp
Next Actions
→Monitor Google Ads performance
→Build retargeting → hit ~100 leads
→Get real shop footage for video
→Grigori onboarding visit May 19–23
🟡 In Progress
SF
SpeakFloe 📹 Scribe
VOICEN Inc. · speakfloe.com
Stabilizing
What:Language learning app. B2C + B2B enterprise. India pilot active (90-day validation).
Status:Stabilize-first: Fix payments → onboarding → retention (OneSignal + Firebase). Then selective multilingual.
Team:Jay, Sonja (retention), Tiruhi (DevOps), Ashot (Dev/PM)
Tools:Firebase, RevenueCat, OneSignal, Supabase (VOICEN project), Stripe
Gift cards:Web purchase (Stripe) → code redemption in-app. Apple/Google compliant.
Next Actions
→OneSignal journey spec (Ashot)
→Fix payments flow
→Firebase + RevenueCat retention
→Build gift card redemption endpoint
SY
Sooty 📹 Scribe
Sooty Inc. · sooty.ai
Payments Blocked
What:Consumer digital eSIM for mobile data. Small data packs ($2.99+). B2C app + B2B SDK. NOT a generic AI app.
Status:Square verification submitted April 20. Awaiting review. Blocks all payments.
Team:Jay, Mariam (social — sootyesim / sooty_esim)
Processor:Square (sole). Braintree declined, Stripe closed. $0 dispute fees.
Refund policy:10-day window, verified Sooty error only, in-app/web chat.
Next Actions
→Wait for Square verification clearance
→Payments live once verified
→Gift card + eSIM data gifting (Phase 2)
VT
Varpet 📹 Scribe
Varpet Inc. · varpet.com
Live Platform
What:Home services marketplace. B2B franchise + B2C. Flutter app. Live in Yerevan, Armenia.
Scale:4,795 workers · 47,000 orders · $1.4M cumulative GMV
Team:Meher (Yerevan ops), Hovannes (web), Trek (mobile), Mariam (social)
Note:DO NOT touch existing platform. Varpet B2B is a separate build.
Tools:Flutter, existing backend, Metricool (social)
Next Actions
→Monitor Yerevan ops (Meher)
→Mariam: TikTok-first content plan
→HubSpot + Chatwoot rollout (next after Varpet B2B)
🟢 Stable / Monitoring
IM
Insomniac (Client) 📹 Scribe
AdDevice + Fortress Gold · $56K/mo
Active Contract
What:Biggest cash flow source. $56K/mo recurring ($51.5K AdDevice + $4.5K Fortress Gold).
Risk:Single client dependency. Invoice MUST be submitted before 1st of each month.
Invoicing:QuickBooks → AdDevice entity + Fortress Gold entity. Two separate invoices.
Next Actions
→Invoice before June 1st (AdDevice + Fortress Gold)
→Monitor contract status
ID
iDict
VOICEN Inc. · idict.ai
Stable — No Active Projects
What:Language learning dictionary app. B2C mobile.
Status:Stable. Maintenance only. Gift cards Phase 2.
Entity:VOICEN Inc. (also owns SpeakFloe, Voicen)
Next Actions
→Monitor app store ratings
→Add to gift card portal (Phase 2)
VN
Voicen
VOICEN Inc. · voicen.ai
Enterprise Prospect Active
What:B2B / B2G voice AI platform. API-first.
Prospect:Jackie Engelking (Anima Automation, Dallas) — ~1yr relationship, 3 planned use cases. Enterprise AI.
Entity:VOICEN Inc.
Next Actions
→Follow up with Jackie on 3 use cases
→Keep API credits gift card ready (Phase 3)
🔵 Strategy / Future
GC
ATS Gift Card Program 📹 Scribe
partners.addevicetech.studio · All brands
Portal Built — Backend Live
What:Cross-brand gift card marketing partner program. Buy page + balance checker + admin panel.
Done:Portal HTML built. Supabase gift_cards table live (AdDevice OPS). Admin panel Gift Cards tab added.
Phase 1:SQOOT Pure + SpeakFloe · 10 hand-picked partners · July 2026
Backend:Cloudflare Worker endpoints needed: GET /balance + POST /redeem (Grigori)
Next Actions
→Deploy portal to Cloudflare Pages
→Grigori: build /balance + /redeem Worker
→Recruit 10 Phase 1 partners
→Add in-app redemption to SpeakFloe + SQOOT Pure
FC
Fortress Corp Pivot
Holding platform · Strategic direction set
Strategy Only — No Execution
What:Fortress Gold → Fortress Corp. Holding platform: FG Wholesale + SQOOT Pure + Varpet Tech. CaliforniaFix = Vertical 1.
Status:Direction set April 25. No execution yet. Triggers after SQOOT Pure + Varpet B2B launch.
Next Actions
→No action until SQOOT Pure + Varpet B2B are live
TA
Team Agent (Q3 2026)
Slack/Teams bot · Separate from Founder Agent
Roadmap — Not Started
What:Separate Slack/Teams bot under company service account (ats-bot@addevice.io). Per-channel scope. Never touches founder data.
Rule:Hard denylist: cash, IER, W-9s, investor decks, character universe, pitch, personal data.
Next Actions
→Scope in Q3 2026 — build after scope is approved

👥 Core Team

J
Jay
Founder · CEO / CMO / CFO · Houston, TX
G
Grigori Jlavyan
CTO / Co-founder · Armenia · grigori@addevice.com
S
Sonja
CMO Advisor (4DP) · SpeakFloe + CaliforniaFix · Sonja@Addevice.com
M
Mariam
Social Media Manager · Teams · Metricool
Me
Meher
Varpet Yerevan Ops · Direct share only
A
Ashot
SpeakFloe Dev/PM
T
Tiruhi
SpeakFloe DevOps

🛠 Key Tools

📊
QuickBooks
5 entities connected. Monthly close.
🗂
Notion
SQ HQ Business Plans (16 sub-pages). Docs only.
💬
Slack
Jay's hub. #all-tasks + Trello for task mgmt.
📁
Dropbox
Brand subfolders. All deliverables live here.
🗃
Supabase
3 projects: Capsule, AdDevice OPS, SQOOT
📣
Metricool
$25/mo · 5 brands · Mariam operates
🏗
Cloudflare Pages
All HTML deployments. Drag-drop.
🤝
Cloze CRM
Jay's personal CRM. ~20yr contact history.

⚙️ Admin Panels — Build Tracker

ATS Partners
✓ Live
Gift Cards
✓ Live
SQOOT Pure
To build
SpeakFloe
To build
Sooty
To build
Varpet B2B
To build
SqootCash
To build
iDict
To build
Voicen
To build
CalFix
To build

Build each admin panel using the ATS Partner Hub as the template. Same password gate, same Supabase (AdDevice OPS), same style.

🏢 Legal Entity Map

AdDevice Tech Studio
DE LLC · Parent · Houston HQ
Fortress Gold Inc.
Wyoming · SQOOT Pure, SqootCash, Fortress Gold, The Melt, AURUM
VOICEN Inc.
Voicen, iDict, SpeakFloe
Sooty Inc.
Sooty eSIM
Varpet Inc.
Varpet (B2C + B2B layer)