ATS

Weekly Metricool Report

Revenue-first social scorecard · 5 brands · Monday review ritual

Week of [FILL: YYYY MMDD – YYYY MMDD]
Prepared by Mariam
Reviewed by Jay

This week's directive

We are not at awareness stage. We need revenue.

Every post ships with a CTA. Every CTA maps to a revenue path — paid sub, paid booking, paid repair, demo request, app install. Reach, impressions, follower growth are not on this page. If a channel isn't moving signups or revenue by week 3, it gets cut or rebuilt. This is the review loop. Monday in, Monday out.

Revenue attributed (all brands)

vs. last week: —

Paid conversions (all brands)

vs. last week: —

Signups / trials / demo requests

vs. last week: —

Avg cost per paid conversion

vs. last week: —

CaliforniaFix

Brand 1 of 5 · Local B2C

CaliforniaFix · LA · Glendale · Surrounding Markets

Geo scope: Los Angeles metro, Glendale priority, plus Burbank / Pasadena / Anaheim / Long Beach. Revenue path = quote request → booked repair.

Status: FILL

Link clicks to site

vs. LW: —

Quote requests

vs. LW: —

Booked repairs

vs. LW: —

Revenue attributed

vs. LW: —

Channel	Spend	$ / Paid	Verdict
Instagram organic	$0	$—	WATCH
Instagram paid	$0	$—	WATCH
TikTok organic	$0	$—	WATCH
Google Local / Maps posts	$0	$—	WATCH
Facebook local groups	$0	$—	WATCH

What worked

[FILL: which post / channel / CTA drove the most quote requests]
[FILL: which geo responded — Glendale vs LA vs Burbank]
[FILL: format that converted — before/after, reel, carousel]

What died

[FILL: channel with zero clicks-to-quote this week]
[FILL: CTA that got impressions but no action]
[FILL: post type to retire]

Next week — Top 3 actions Trello-ready

1[FILL action title — verb first, e.g., "Run Glendale before/after reel x3, CTA = free quote link in bio"]

Purpose: [FILL: why — which revenue lever this pulls]

Example: [FILL: reference post or competitor to model]

Ask: [FILL: what Mariam needs from Jay to ship]

2[FILL action 2 — focus on paid conversion, not reach]

Purpose: [FILL]

Example: [FILL]

Ask: [FILL]

3[FILL action 3 — geo or channel test]

Purpose: [FILL]

Example: [FILL]

Ask: [FILL]

Sooty

Brand 2 of 5 · Global B2B SDK + B2C app

Sooty · Global

Geo scope: Global, English-first. Revenue path = B2B demo request → contract, and B2C app install → paid sub.

Status: FILL

Link clicks to site

vs. LW: —

Demo requests (B2B)

vs. LW: —

App installs / paid subs

vs. LW: —

Revenue attributed

vs. LW: —

Channel	Spend	$ / Paid	Verdict
LinkedIn organic	$0	$—	WATCH
X / Twitter	$0	$—	WATCH
Reddit (CONNETWIT)	$0	$—	WATCH
Product Hunt / dev forums	$0	$—	WATCH
Instagram / TikTok (B2C)	$0	$—	WATCH

What worked

[FILL: best-performing B2B angle — SDK explainer, use case, pricing comparison]
[FILL: B2C hook that drove installs]
[FILL: CTA format — demo vs free trial vs freemium install]

What died

[FILL: awareness-only posts with no CTA to retire]
[FILL: channel that gave impressions but no site traffic]
[FILL: feature-led post that didn't hit a pain point]

Next week — Top 3 actions Trello-ready

1[FILL — B2B angle, e.g., "3 LinkedIn posts on Braintree-to-Square migration pain, CTA = book Sooty SDK demo"]

Purpose: [FILL]

Example: [FILL]

Ask: [FILL]

2[FILL — B2C app-install hook]

Purpose: [FILL]

Example: [FILL]

Ask: [FILL]

3[FILL — dev/community channel test]

Purpose: [FILL]

Example: [FILL]

Ask: [FILL]

SpeakFloe

Brand 3 of 5 · Global B2C subscription

SpeakFloe · Global (India priority pilot)

Geo scope: Global English, India pilot 90-day window. Revenue path = app install → trial → paid sub. Lifetime target: 5.5mo (currently 1.4mo — fix retention upstream).

Status: FILL

Link clicks to app

vs. LW: —

Trial starts

vs. LW: —

Paid subs

vs. LW: —

Revenue attributed

vs. LW: —

Channel	Spend	$ / Paid	Verdict
Instagram reels	$0	$—	WATCH
TikTok	$0	$—	WATCH
YouTube Shorts	$0	$—	WATCH
Reddit (language learners, India)	$0	$—	WATCH
Paid (Meta / Google)	$0	$—	WATCH

What worked

[FILL: hook that drove trial starts — pain point, mascot moment, transformation]
[FILL: geo segment converting best — India vs global]
[FILL: CTA copy that beat the others]

What died

[FILL: generic language-learning content with no differentiation]
[FILL: channel underperforming vs cost per paid]
[FILL: feature-led post nobody cared about]

Next week — Top 3 actions Trello-ready

1[FILL — pain-point hook for India cohort with trial CTA]

Purpose: [FILL]

Example: [FILL]

Ask: [FILL]

2[FILL — retention content inside the funnel — paid sub save or upgrade]

Purpose: [FILL]

Example: [FILL]

Ask: [FILL]

3[FILL — channel or format test tied to cost per paid target]

Purpose: [FILL]

Example: [FILL]

Ask: [FILL]

Varpet Armenia

Brand 4 of 5 · Local B2C + B2B franchise (Yerevan)

Varpet · Armenia (Yerevan primary)

Geo scope: Armenia, Yerevan primary. Revenue path = order placed through platform / verified-worker bookings. Already at 4,795 workers, 47K orders cumulative — lean into verified-specialty positioning vs List.am.

Status: FILL

Link clicks to platform

vs. LW: —

New customers

vs. LW: —

Orders placed

vs. LW: —

Revenue attributed

֏0

vs. LW: —

Channel	Spend	$ / Order	Verdict
TikTok (Armenia)	֏0	—	WATCH
Instagram reels	֏0	—	WATCH
Facebook (Armenian groups)	֏0	—	WATCH
Telegram channels	֏0	—	WATCH
YouTube Shorts	֏0	—	WATCH

What worked

[FILL: verified-vs-List.am angle that landed]
[FILL: worker-profile or before/after content that drove orders]
[FILL: local Armenian hook or holiday tie-in]

What died

[FILL: generic "use Varpet" post with no specific verified angle]
[FILL: format that saw zero orders]
[FILL: channel to reduce in next cycle]

Next week — Top 3 actions Trello-ready

1[FILL — per Mariam's Apr 22-29 plan, advance the next post in the verified vs List.am series]

Purpose: [FILL]

Example: [FILL]

Ask: [FILL]

2[FILL — specialty vertical test, e.g., jewelry or auto (Bench pairing)]

Purpose: [FILL]

Example: [FILL]

Ask: [FILL]

3[FILL — high-rated worker spotlight with direct "book" CTA]

Purpose: [FILL]

Example: [FILL]

Ask: [FILL]

iDict

Brand 5 of 5 · Global B2C mobile · NEWLY ADDED

iDict · Global (India priority)

Geo scope: Global, India priority push. Revenue path = app install → paid sub. New to Mariam's slate this cycle — baseline week, expect wider error bars.

Status: BASELINE

Link clicks to store

baseline

App installs

baseline

Paid subs

baseline

Revenue attributed

baseline

Channel	Spend	$ / Paid	Verdict
Instagram reels	$0	$—	WATCH
TikTok	$0	$—	WATCH
YouTube Shorts	$0	$—	WATCH
Reddit (language learners)	$0	$—	WATCH
Store listing / ASO	$0	$—	WATCH

What worked

[FILL: hook that got clicks on an unknown brand]
[FILL: which region / language pair saw traction]
[FILL: differentiator landing vs Google Translate]

What died

[FILL: generic "dictionary app" messaging with no pain angle]
[FILL: channel with zero installs — kill or rebuild]
[FILL: CTA language that didn't convert to install]

Next week — Top 3 actions Trello-ready

1[FILL — baseline post slate: 3 hooks × 3 channels to find the signal]

Purpose: [FILL]

Example: [FILL]

Ask: [FILL]

2[FILL — store listing / ASO tweak — screenshots, first two lines of description, icon A/B]

Purpose: [FILL]

Example: [FILL]

Ask: [FILL]

3[FILL — India-specific language-pair angle with install CTA]

Purpose: [FILL]

Example: [FILL]

Ask: [FILL]

Kill list — what we stop measuring and posting

Cross-brand · awareness filters off

We are not at awareness stage.

These metrics and content types are not on this page and not in the Trello loop. Mariam does not report them. Jay does not review them. If a brand argues for them back, the default answer is no — only revisit if paid conversions clear the bar first.

~~Follower growth~~ — vanity. Not tracked.
~~Reach / impressions~~ — visible in Metricool, not repeated here.
~~Engagement rate (likes + comments)~~ — not a revenue signal. Stop citing.
~~Generic "hype" posts with no CTA~~ — retire. Every post ships with a link and a measurable ask.
~~Feature-led product posts~~ — pain-first or kill.
~~"Brand day" posts~~ (Founder's Day, anniversary, etc.) unless they map to a revenue CTA.
~~Generic motivational content~~ — doesn't fit any brand, doesn't move revenue.

Monday review ritual

How we run this every week

The weekly loop — 4 steps, 45 minutes total

Sunday EOD (Mariam): Pull Metricool data for the 5 brands. Pull conversion data from each brand's site / app store / admin panel for paid subs, installs, quote requests, orders. Fill this template in-place (click any number or text to edit). Save with the week's date.
Monday 9am (Mariam → Jay): Share the filled HTML via Teams or Slack link. No narrative needed — the template is the narrative.
Monday 9:30am (Jay): Open the board. Read the stat-row first. Scan the 5 brand panels. Dictate 3 actions per brand into the Actions boxes — use the What / Purpose / Example / Ask format. Healthy to kill actions that don't map to revenue.
Monday 10am (Claude): Claude converts the 15 actions (3 × 5 brands) into Trello cards in the right brand board — team voice (we / our), not Jay-voice. Mariam executes Monday to Friday. Cycle repeats next Monday.