SQOOT Pure makes physical gold ownership simple, trusted, and giftable — real gold, stored securely, with a modern experience built for first-time buyers and serious wealth protectors alike.
Internal overview — May 18, 2026. Click any section to jump.
Market gap, positioning, revenue model, and entity foundation.
3 personas — Wealth Protector, New Gold Builder, Gold Gifter.
2 domains, 5 surfaces, 1 backend — and how they connect.
Live Trust Center, compliance posture, and pre-launch security checklist.
Forest + Gold master brand. Amber for gifting campaigns. Color tokens locked Apr 29.
52 artifacts · 11 categories · P0 blockers · Funnel map · Priority dashboard.
6 channels — social, AURUM, The Melt, Reddit, press, and sqoot.me link sharing.
Circle Gold Pool + Blockchain Rails — Phase 2 and Phase 3 roadmap.
What's live and what's pending as of May 18, 2026.
Physical gold has both a trust problem and an access problem. SQOOT Pure solves both — real gold ownership with a modern consumer experience and a trust-first operating model.
Customers buy physical gold through a clean digital experience. Gold is sourced through trusted wholesale channels and stored in insured vault custody. Not an ETF, not crypto, not a broker app. Real physical gold.
APMEX, JM Bullion, SD Bullion have strong inventory but feel intimidating and technical. Newer fintech platforms improved access but feel too abstract and disconnected from why people actually buy gold — protection, family, gifting, security.
Every culture gives gold — weddings, births, graduations, Eid, Diwali, Chinese New Year. sqoot.me is the first private, compliant way to send physical gold as a gift digitally. Address stays hidden. SQOOT verifies both sides.
Free, open, no login. Live gold prices across 7 markets, economic signals, and SQOOT's exact buy/sell spread. Positioned as education and transparency — not investment advice. Earns trust before a dollar is spent.
Female first-time gold investors up 116% since COVID (BullionVault). Women now 29% of new bullion buyers, growing 4x faster than men. No platform is built for them. SQOOT Pure's gifting angle and brand carry warmth and trust without losing Wealth Protector credibility.
2% order margin over Dillon Gage wholesale cost
ACH-only payments via Plaid — no cards, no chargebacks
Store by default — shipping fees apply only on redemption or physical delivery
ACH hold policy — fulfillment held until settlement + risk checks clear
Fortress Gold Inc. — Wyoming Corp (Jan 23, 2026)
DBA: SQOOT, SQOOT Pure, sqoot.me
AML/OFAC compliance program · FinCEN obligations documented
Wholesale partner: Dillon Gage (acct #0335936)
Insured shipping via Parcel Pro (pending)
Industry: JBT Board (pending) · LBMA standards
Four pathways, one platform. sqoot.me is the link that connects them all — turning Gold Gifters into zero-CAC acquisition channels for New Gold Builders, who become buyers, who become Gifters. The Wealth Protector enters on research. The Advisor enters on client demand.
Two domains, five surfaces, one backend. Every page has a defined job — no overlap, no dead ends.
A live Trust Center is published at getsqoot.com/trust ↗ — covering security controls, subprocessors, resources, FAQ, and compliance updates. Below is the internal summary.
Fortress Gold Inc.
Wyoming Corporation · Jan 23, 2026
DBA: SQOOT / SQOOT Pure
Operations: Houston, TX
FinCEN Registered Precious Metals Dealer
Wisdom — AML/KYC advisor (Upwork, $35/hr). BSA program under review.
Sarah Hammonds — Co-founder + former compliance officer. Formal advisor since April 21 2026. Compliance-first checkpoint on all major decisions.
6-tab Trust Center deployed at getsqoot.com/trust:
Overview · Controls · Subprocessors · Resources · FAQ · Updates
Email: security@getsqoot.com
Professional identity developed by Jean-Paul Adolphe / Critical Design, May 2026. Forest + Gold is the master brand. Amber + Gold is the gifting/campaign palette. The same gold connects both palettes as one brand. Typography: Satoshi (primary) + Heebo (headlines/pricing).
Light-dominant. Transparency as visual metaphor. Kinfolk meets private banking. Challenger pick — distinctive, advisor-friendly, but does not pre-load trust as fast as forest for a financial product.
"Real assets. Earth. Permanence. 5,000 years of value."
Patagonia's conviction meets a Swiss vault. Physical, permanent, trustworthy. Green signals real, physical, organic permanence — sidesteps every crypto and bank association completely.
"Warmth, craft, and the colour of gold itself."
The inside of a master jeweler's atelier. Warm, expert, irreplaceable. Amber IS the colour of physical gold — palette is the product. Emotionally warm. Fully ownable.
Priority-ranked inventory across 11 categories. P0 blockers must ship before any paid acquisition. Each artifact mapped to funnel stage, buyer type, and psychological job-to-be-done.
Six channels. Each one earns trust differently — no paid acquisition until organic is working.
One handle across all platforms. Brand is consistent — forest + gold, trust-forward, education-first. No hype, no price predictions.
Market commentary, AURUM price signals, The Melt highlights. Short-form trust content.
Instagram — gold education, product visuals, gift-first storytelling. Women ICP lane.
LinkedIn — institutional credibility, compliance milestones, founder perspective, B2B partner reach.
TikTok — gold education for New Gold Builder ICP. Short explainers: why gold, how gifting works, what spot price means.
AURUM is the top-of-funnel. Free, open, no account required. It earns trust before a dollar is spent. Every visitor who uses AURUM is a warm lead.
Most gold platforms hide pricing. AURUM shows everything — live spot prices across 7 markets, 9 products, economic signals, and SQOOT's exact buy/sell spread. Transparency IS the differentiator.
No competitor does this. AURUM makes every visitor feel informed, not sold to. That converts at a higher rate than any ad.
Owned media. The Melt is the long-game trust builder — gold, tokenized assets, fintech, and SQOOT positioning. No ad dependency, no algorithm risk.
Issue #1 launched April 11, 2026. Weekly cadence. Covers gold market signals, economic context, tokenized assets, fintech trends, and SQOOT Pure positioning.
What each issue includes:
Professional credibility layer. Targets Wealth Protector ICP (38–60) and institutional/B2B audiences. Amplifies compliance milestones, JBT listing, and founder perspective.
Content pillars:
Reddit is where gold buyers research and validate. SQOOT Pure's community is built there — not rented from an algorithm.
Dedicated SQOOT subreddit created. Home base for gold buyers, gifters, and AURUM users. Community-moderated, education-first. No price pumping, no speculation.
Cross-brand Reddit account active on r/Gold, r/personalfinance, r/Silverbugs, r/investing. 3-phase plan: education → credibility → SQOOT positioning. Authentic, never spammy.
Make.com + Supabase build. Pulls gold-relevant Reddit discussions into AURUM's community intelligence layer. Spec complete — build in progress. Turns Reddit signal into AURUM content.
Credibility earned through industry bodies and earned media — not paid placements. Every press mention links back to verifiable credentials.
Announcing the first consumer gold buying platform built on institutional-grade sourcing with a private gifting layer (sqoot.me). Key angles:
Trust signals are verifiable credentials — not star ratings, not testimonials. Every item below is a real, checkable credential.
The viral engine. Every SQOOT Pure account holder gets a personal handle — sqoot.me/yourname ↗. Sharing that link is how gold gifting spreads. No ad spend required — the cultural occasion does the work.
Each user claims sqoot.me/handle at signup. Anyone with the link can send them real physical gold — no account required to gift, shipping address stays completely hidden.
Gold gifting is a cultural universal. sqoot.me turns every occasion into a distribution moment — no paid placement, just real social context.
Every gift sent is a new account created. Every new account gets a handle. Every handle shared is a new potential gifter. The loop compounds — no CAC after the first touch.
Phase 1 is BUY + STORE. But the infrastructure we're building points somewhere much larger — two ideas that reframe SQOOT Pure from a gold retailer into a precious metals ownership platform.
Current state of every surface and backend service as of May 18, 2026.